Today, TV Watch unveiled a new public service announcement (PSA) as part of the #SafeTV educational campaign. “Taking Control of what your family sees on TV is as easy as 1-2-3,” states the PSA which comes on the heels of a new #SafeTV infographic and our new presence on Pinterest.
Parents have consistently stated they wish to be in control of the content their children watch and are satisfied with the tools they’re using to take control. This PSA educates parents on the meaning of the content ratings and the simple steps to activate the parental controls, both of which are currently available to everyone. Maintaining a television viewing environment consistent with a child’s age and the family’s values truly is easy as steps 1-2-3.”
The PSA which can be viewed below walks through the 1-2-3 #SafeTV process:
Step 1: Learn the ratings.
Step 2: Decide what shows are right for your family.
Today is the launch of TV Watch’s latest campaign “#Safe TV,” an educational campaign to remind parents that when it comes to television content, taking control is easy as 1-2-3. By asking TV Watch members to share a number of exciting new resources in their communities and through social networks.
TV Watch is unveiling new resources to help parents spread the word about how simple it is to utilize the parental controls and content ratings including:
1-2-3 Safe Infographic: Based on the group’s “1-2-3 Safe TV” tutorial, the infographic charts the course for safe television viewing and is sharable across social networks and embeddable on websites. Go here to view and share the infographic.
Pinterest: The new TV Watch Pinterest page will feature TV Watch infographics and other helpful boards for parents and others to share and utilize.
In April, the TV Parental Guidelines Monitoring Board delivered key findings of a survey that showed:
72 percent of parents report having rules about TV use;
68 percent of parents say they use the TV ratings system;
88 percent of parents are aware that the TV ratings system provides guidance based on the age of the child;
36 percent of parents use either a V-Chip or cable/satellite-provided parental controls and
95 percent of parents who use the ratings most often find them helpful.
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